Pricing
Free forever. Upgrades that make sense.
The core loop — one routine, your habits, focus sessions and the weekly review — is free, permanently, with no ads and no locked-days tricks. Paid tiers add breadth, not permission to keep what you've built.
Everything you need to build the first habit.
- One routine with fallbacks
- Three habits with never-miss-twice
- Focus sessions with quiet hours
- Weekly review, one-change output
- Starter set of 20 rituals
- On-device insights, four-week view
or £29.99/year — two months free
- Everything in Free
- Unlimited routines & habits
- Full 120+ ritual library
- Smart reminders (adaptive timing)
- Wind-down with phone curfews
- Optional encrypted backup & sync
or £59.99/year — two months free
For planners, shift workers and the chronically ambitious.
- Everything in Plus
- Deep insights (12-week window)
- Focus scheduling around your energy curve
- Custom ritual builder & seasonal sets
- Household sharing (up to 5 people)
- Priority support from the actual team
Prices in pounds sterling, inclusive of UK VAT where applicable. Subscriptions are billed by Apple or Google through your store account, renew automatically until cancelled, and can be cancelled any time in your store's settings — access continues to the end of the paid period. Family Sharing and Google Family Library are supported on Plus and Pro.
Pricing questions
Is there a free trial for Plus or Pro?
Yes — both tiers come with a 14-day trial through the store. You'll get a reminder two days before it converts, and cancelling during the trial costs nothing.
What happens to my data if I downgrade?
Nothing is deleted. Habits and routines beyond the free limits pause rather than vanish — they're waiting, unchanged, if you resubscribe. Exports are always available on every tier.
Do you offer concessions?
Yes — students and anyone for whom the price is a genuine barrier can write to us from the app; we grant extended free Pro periods without ceremony.
Why subscribe at all? Why not a one-off purchase?
Groovy is developed continuously — new rituals, seasonal sets, platform updates from Apple and Google. Subscriptions match that rhythm and keep the app free of advertising, which is the alternative. We'd rather earn £3.99 a month than sell your attention for less.
Start free. Stay free if you like.
Most features people need on day one cost nothing — permanently.